Ilocos Norte is best in exhibit display

MANDALUYONG CITY, Metro Manila—Indigenous materials including corn ear leaves, dried fruits from wild trees that grow in Ilocos Norte’s farmlands and forests were used in designing Ilocos Norte’s exhibit display at the 20th Philippine Travel Mart and which wowed thousands of local and foreign viewers here.

Adorned with Ilocos Norte’s local products like abel, garlic, basi, vinegar, wild fruit wines as well as natural resources such as pebbles, salt and others, the exhibit also displayed mounted photographs of the province’s historical, scenic and man-made attractions, including informative materials packaged in tourism brochures and leaflets, the Ilocos Norte exhibit display later earned the highest votes from judges as it emerged as the overall winner in the exhibit competition under the provincial category.

The winning booth was conceptualized by Bien Malaki of the provincial government’s assessor office and was crafted under the supervision of the Provincial Tourism Office headed by tourism officer Angel Lao.

The booth exhibit is a “showcase of Ilocanos’ genuine creativity and hard work,” assistant provincial tourism officer Jogie Jimenez said after receiving the award on September 6 at the Mega Trade Hall of SM Mega Mall in this city.

An estimated 50,000 guests and visitors that viewed the travel mart from September 4 to 6 were impressed by the Ilocos Norte booth as they took turns in taking photographs of it and putting “people’s choice” stickers in it, according to Jimenez.

Jimenez added that the Philippine Tour Operators Association, which organized the event is set to visit Laoag City and Ilocos Norte to see for themselves and experience what it feels to stay in the province.

In view of this, the provincial government hopes to encourage more tourists to visit Laoag City and Ilocos Norte, particularly now that the Ilocos Norte Hotel and Convention Center is set to open soon to cater to large group of visitors.



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