The market is regarded as a social and economic institution by the people of Ilocos Norte. In Laoag, the market is open everyday. In smaller towns, market day is held once or twice a week. Here, one can find sellers and buyers haggling with each other. Noisy vendors broadcast the merits of their goods. For many, it is the perfect place to mix business with gossip.
At the section by the South (ABAGATAN) stands the ancestral house.